Brand Refresh

Liquidnet embarked on a rebrand to modernize its identity while preserving the core elements that defined its legacy. The old brand had become outdated and struggled to adapt across digital and social platforms.

I provided creative direction, guiding the team to retain the iconic "wave" while reimagining it for relevance in contemporary and future contexts. The refreshed identity honors the brand's DNA and establishes a foundation for Liquidnet to continue its role as a leader in financial technology, enhancing its presence across modern digital channels and touchpoints.