Product Lifecyle Map

Year

2014

Org

Liquidnet

Role

Head of Design

Engagement

Design Architecture

Project Management

Product Management

I created a Product Lifecycle Map to visually communicate an effective product development process for the global Product department. We mapped existing activities into it and established the company's most effective cross-department product development process.

Concept

Initial whiteboard diagram breaking down the key phases and explaining the participation from different departments. The iterative nature of product creation turned this into a circular diagram.

Lifecycle Map Wall Poster

Printed on large format glossy paper, the physical poster allowed the team to move features around the cycle on sticky notes to visually show status

Diagram

The concept of a cyclical process—where feedback from the release of one feature influences the next—is a simple but powerful concept