Design Strategy and UX
Year
Org
Role
Head of Design
Engagement
Research
Information Architecture
Visual Design
Interactive Prototyping
Design strategy, UX, and branding for marketplace network connecting next-gen technology companies with buyers and end-users, at scale, to accelerate growth. I uncovered new growth opportunities via research and design-led innovation, then collaborated with Product, Engineering, and Strategy to quickly deliver value to customers.
Key Accomplishments
Monthly Recurring Revenue Growth
Grew MRR from $0 to $140k+ in less than a year, via strategic changes to pricing model, sales funnel, and core product user experience
Signup Speedup
Reduced time from signup to customer success from months to hours by identifying friction points, automating workflow steps, and reducing bottlenecks
Unlock Scale
Redesigned core interaction to unlock delivery of scalable core-value user experience via the product, instead of requiring live client reps
Actionable Analytics
Actionable summary data provides a quick overview, and supporting details can be easily saved and shared
Feedback Deep Dive
Drill into content via transcript, search for keywords, and mark which feedback is most useful to train the system to better surface actionable insights
On-Brand Website
Website was redesigned to support the brand promises of clarity, trust, and quality
Shareable Highlight
Content that’s shareable outside the platform creates viral loops generating organic growth within organizations, taking advantage of existing communication and collaboration infrastructure.
Interactive Prototype
Complex, lifelike prototypes provide a high fidelity simulation of the user experience to get quality feedback and rapidly iterate.